Articles Tagged with L’Oreal Lawsuit

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French cosmetics company L’Oreal is facing a lawsuit in the Southern District of New York. The complaint was filed as a class action that includes four consumers and others who feel that they have been cheated.

Class-Action-GavelAt issue is two of the company’s products. One is the makeup product Maybelline Super Stay Better Skin Skin Transforming Foundation. The other is the Age Perfect Eye Renewal Eye Cream. The average cost of both products across the country is $15. Yet, plaintiffs allege that they are only able to dispense between 43 and 81 percent of the volume of each product as it is disclosed on the label.

Plaintiffs argue that the reason they are unable to fully utilize the contents is that the bottles are defective. Typically, the products are dispensed by a pump, but the consumers involved in the lawsuit say that the pump cannot provide access to all of the contents. The plaintiffs further allege that the bottles are made of glass and sealed in such a way that consumers cannot access the contents in another manner. Accordingly, they say that anyone who attempts to use these products is losing approximately $7 based on their inability to use half the bottle’s contents.

Numbers concerning the faulty dispensation of products were determined through laboratory testing, and plaintiffs suggest that the results should be well known to L’Oreal. This is because consumer reviews posted on the L’Oreal website routinely include complaints about being unable to access much of the product that is packaged in bottles. The company’s response is a polite thank you and a note saying that the complaint will be passed on to management. Plaintiffs say that the packaging remains unchanged despite a relatively long history of such complaints.

In the lawsuit, the plaintiffs argue that “there is no equitable justification for Defendant’s products to suffer from these defects,” pointing out that the company routinely uses other, more effective dispensers for various items. L’Oreal has yet to answer the complaint, but it seems clear that they may have a costly fight in terms of legal fees and bad press.

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A company’s intellectual property is easily one of its most valuable assets. It’s vital to protect this information at all times, and to ensure that all necessary legal precautions have been taken. Even when a company’s owners think they have done everything correctly to protect their intellectual property, things can still go wrong.

Lawsuit word breaking through red glass to illustrate legal action brought by a plantiff against a defendant in a court of law through opposing lawers or attorneys

That is the case for a Santa Barbara-based startup called Olaplex LLC. The company claims to have pioneered a revolutionary three-step process for protecting hair while it is being bleached in a salon. Bleaching is harmful to hair, causing it to become dry, brittle and damaged. Nonetheless, many people still undergo the treatments, particularly celebrities who must change their hair color for various roles. The result is lighter hair, but at a high cost.

Olaplex set out to change that with a new chemical bonding process that was designed to protect hair strands during the bleaching process. They filed a patent application to protect their invention, which they called Olaplex Bond Multiplier No. 1. It debuted in 2014 and quickly began winning awards. L’Oreal, a French-based conglomerate known for many beauty products, began trying to lure away certain Olaplex employees early in 2015. When that effort didn’t prove successful, L’Oreal and Olaplex entered negotiations in which the larger company proposed to acquire the startup.

Confidentiality and non-disclosure agreements were signed. However, the deal eventually fell through. Olaplex started noticing a few months later that L’Oreal seemed to be selling a product that was remarkably similar to theirs. What’s more, their advertising campaign seemed strangely familiar.

Olaplex has now filed a patent infringement and false advertising lawsuit against L’Oreal. The plaintiff argues that the defendant gained access to secret, proprietary information while the acquisition negotiations were underway. Olaplex argues that this gave L’Oreal access to their exclusive chemical process, which the older company then used to create a knock-off product.

Officials from L’Oreal strenuously deny the allegations. Nonetheless, this entire situation is a crucial reminder of how important it is for all companies, large and small, to protect their intellectual property with the help of an experienced attorney.